The other week I had MTV on in the background when fixing dinner, and the program running at that time was 50 Cent: The Money and the Power. Despise my preconception of the program I got hooked. And that week I ended up viewing the whole season on the MTV website (praise web-TV). At first I didn’t really understand why I found the series so interesting, then it hit me. Is actually 50 Cent, and how he is caring and evolving his trademark, himself.
He try to build a new image of himself, former gansta, now successful business man. The idea of the show is to let a couple of driven young people learn from 50 Cent and prove why he should invest $100 000 in the person who wins. Basically The Apprentice, Gangsta style! I find this really interesting to monitor and analysing the transformation. The usual story of Hip-Hop artist begins in the slum, surrounded by drugs, weapons and gangwars. One of the things that created lot of talk and PR for 50 Cent was being shot 9 times (even though that have been questioned recently). Never the less, he became successful with In da Club, working with Eminem and Dr Dre and from that we have build his empire.
No question that he have made very much money! But I question how he portrait it in the show. For example, he have been working with some great people. Sure he have become a businessman today. For some of his fans this change of is trademark is inspiring, and for some probably feel he have abandoned the gangsta style, and with it his credibility. But its a smart move to evolve your own trademark to something that truly represent success.
It seems to be a trend now with shows about transforming people to businessmen/women. Another popular MTV show, From G to Gents, is a testament to this. Were Gangster will be trained to become gentlemen. Shaping up their life. I think his is great, to inspire young people how uncool it is to be a real Gangster.
You are your own Brand, and its up to you what you want to represent and be perceived.