This weekend I was a guest on a Swedish gaming podcast, Spelradion. As a representative of GamersGate, and discussed many other things other than digital distribution. New releases, controversies and news. And my view DRM and evolution of digital distribution and how this will impact the classic retail business. I must admit I was quite [...]
Category Archives: New Media
Become a Friend marketer with Facebook
Facebook have become one of the biggest social networks in recent years. Thanks to word-of-mouth, a good service, easy access for small developers and users to develop their own applications, and lot of press attention its grown tremendously. The platform have attracted users and developers in the masses. But the one thing they still struggle [...]
Generation Y, Millennial Marketing
Do marketing to the young audience have to be so complex or difficult? Since I’m born in 1983, I’m proud to call myself a member of the Generation Y population. A generations basically born digitally injected to everything from mobile phones, internet, videogames and all kinds of new digital and electronically devices. And thanks to [...]
User generated content problems
Just the other day I had an idea for a project I would like to realize. It would rely completly on user generated content. Which can be a blessing or disaster. So i Googled on User Generated content (UGC) and found this blog post on how wrong UGC can be, done wrong. My idea was [...]
Information addiction
Often news media and websites talks about games- alcohol- and sex addictions. It seems games addiction is the online disease of this century. I don’t consider my self to have any addictions, (just healthy game addiction ). But if I would have one, it would probably be information addiction. A simple Google Search directed me [...]
Social sites becomes even more social
In a short period of time, some of the webs biggest player, MySpace, Facebook and Google have announced new tools with the same principle in mind. Independent of one and another they’ve developed features which enable their users to be social outside todays platforms. Tools and widget which opens up the information and make it [...]
Through awareness we view things differently
How do knowledge change how we as different people view the society and media? As for me personally I’m interested in new media, marketing, games and many things considered new. My work involves buying keywords and creating Search Engine Ads, so naturally my awareness of other ads in the same space differs from those unaware. [...]
When simple entertainment applications become business tools
Youtube, a young (an infant?) web service/application which is one of the biggest internet successes in recent years. A simple web platform that enabled for everyone to upload their own videos and share them with everyone else online. To make it as easy as possible for the user to upload videos without any pre-knowledge of [...]
Web 3.0 – the digital aggretagtion age?
In an article over at AdvertisingAge, they speculate what the next step after Web 2.0 could be. Even how unclear what Web 2.0 really is, now the speculations have begun with the next step, Web 3.0. This vaguely expression stands for many things, one AdvertisingAge points to is the aggregation of news content. If Web [...]
Media, a murderer?
A with many of my strange ideas, they struck when I least expect them to. The other day me and my room mate view a documentary about hiphop beefs. A though struck me, how big of a role has media played, how much have they (unintentionally or not?) helped fuel the battles? For many people [...]