I recently heard about Google Tv. I read about it and watch their introduction video how it works, and basically its Adwords, but for videos instead of text ads. The business model which copy their text-ads have been proven a success and to work well. I’ve been a fan of this model sense I learned [...]
Category Archives: Marketing
The Sims like Sweden brands
Posted by Daniel on May 5, 2008
2 comments
An a award for the person who can mention all of the various Sims add-ons released. The latest add-on have now been announced… The Sims 2 – IKEA Home Stuff. Recently news reported that 100 million copies of The Sims (including all expansion packs) have been sold! One of the many add-ons to the popular [...]
When simple entertainment applications become business tools
Posted by Daniel on April 25, 2008
0 comments
Youtube, a young (an infant?) web service/application which is one of the biggest internet successes in recent years. A simple web platform that enabled for everyone to upload their own videos and share them with everyone else online. To make it as easy as possible for the user to upload videos without any pre-knowledge of [...]
Fanboys – a marketers dream
Posted by Daniel on April 17, 2008
2 comments
Fanboys (I also include Fangirls, so I don’t discriminate any one), an expression I often hear in the gaming community. You can be a fanboy in many ways, or simply put a fan of different things. Examples like consoles, franchises, brands and so forth. A great quote from Wikipedia on Fanboys: Stereotypical fanboys are attributed [...]
In-game ads invade the Nordic region
Posted by Daniel on March 31, 2008
0 comments
In-game ads company Double Fusion have partnered with karnig4media, to handle the implementation of game ads in the Nordic region. Maybe we will see some in-game ads soon here in Sweden, not that I sit and anxiously wait for it. I still skeptical of the impact of in-game ads on the industry as a whole.
In-game adsvertising 2.0?
Posted by Daniel on March 21, 2008
0 comments
It feel like I’m repeating myself again, but this is a subject that really interest me. Thou still not totally convinced that In-game advertising will be a “white knight” saving the game industry I’m open to be proven wrong (well not totally, and I wont admit it ). I’ve written post before explaining my criticisms [...]
Inspirational people
Posted by Daniel on March 13, 2008
0 comments
In recent years I have discovered more interesting people and really developed new knowledge than I ever could anticipate. You could say I’ve become a book-worm, and fully realized how much information the web contain. Who needs collage and university when you can find it online? Almost everything forth knowing is online, if not its [...]
Decrese in Search Marketing, but still the future
Posted by Daniel on March 6, 2008
0 comments
It seems to be a decrease in the Search Market right now. According to the Swedish newspaper Dagens Nyheter, the Google stock have fallen lately and one reason could be a decline in Sponsored Ads clicks. Adwords, the program to manage ones Sponsored Ads is the money making machine which built Googles whole economy. Yahoo! [...]
Eminem sells Swedish beer
Posted by Daniel on February 25, 2008
0 comments
Didn’t really know what to expect when I read this news, but after viewing the video I totally get it. Funny, simple and non-paid advertising that probably made the people at Åbro (“Ey Bro”) to celebrate, maybe with a beer or two. A great example when viral marketing works.
A fake reality dream: good or bad?
Posted by Daniel on February 11, 2008
0 comments
As subscribing readers have noticed, I’m not a huge fan of the classical marketing theory’s and sale principle. The notion that everything can be sold to every person if you use the right approach or talk the right words. I also hate, no sorry to harsh words… I strongly oppose the traditional and bureaucratic view [...]