In the US, the worlds biggest Search Engine have taken the step (outside the mobile platform) to start selling applications. And not just any applications, web browser applications (apps)! Throught the newly opened Google Chrome Web Store you have the ability to purchase web browser apps. At the moment its only available for in the [...]
Category Archives: Advertising
My first car, a Volvo!
Posted by Daniel on May 26, 2009
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Today released the Swedish car simulator developer SimBin their new Free-to-play game in collaboration with Volvo, Volvo the game. A game based on In-game advertising model. We have been in contact with SimBin regarding this, and even joined in with sponsoring. With 2 GamersGate cars, were even I is one of the drivers! My first [...]
Video: evolution of advertising
Posted by Daniel on April 13, 2009
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Found this video yesterday. In just three and a half minutes it illustrate the changes the society have gone through when it come to advertising and how we react to it. In the past, advertising must have been much easier. A limited amount of brands, not to much competition. Today its another ballgame. The channels [...]
Videogame TV commersial go holiday crazy!
Posted by Daniel on December 14, 2008
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The game market and industry have been growing every year, and this year continue this trend. Both in terms of revenue and media space. This fall, I have notice and enormous increase in TV commercials for PC and Video games. A list over the games and consoles I’ve seen recently: Fallout 3 Resistance 2 Playstation [...]
Mixing busniess model for the future of Games
Posted by Daniel on September 27, 2008
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People in the game industry often debate and argue over which new business model(s) will be the most successful one. A tricky question with, according to me, not a one single answer. Here’s a short overview of the different models, some bigger than others: Free to play – Games that are free, you don’t pay [...]
Virtual beer – a smash hit!
Posted by Daniel on September 15, 2008
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No doubt, the iPhone have taken the world by storm. Many newspapers and site use headlines like “iPhone-killler” when they report of new phones from other manufactures. Overall its a device with many functions and possibilities for new software. To really secure the future of the iPhone Apple just had to release a SDK for [...]
Now they compain!
Posted by Daniel on September 10, 2008
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First up, I’m definitely against monopoles (not the game ), regardless of market and industry. Competition is important not just to push companies to develop their products and services, but its equally important with at healthy price control and work protection. And when we talk work protection I mean legislation to prohibit companies to fire [...]
Peter Stormare sings to the destruction of Mercenaries 2
Posted by Daniel on September 9, 2008
1 comment
Our Swedish international actor Peter Stormare are famous from many big title movies and series like Fargo, Armageddon and Prison Break. He also have his own band, called Blonde From Fargo were he is the lead singer. A man who doesn’t just sit still. Its always nice to read about his successes around the globe. [...]
Become a Friend marketer with Facebook
Posted by Daniel on August 22, 2008
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Facebook have become one of the biggest social networks in recent years. Thanks to word-of-mouth, a good service, easy access for small developers and users to develop their own applications, and lot of press attention its grown tremendously. The platform have attracted users and developers in the masses. But the one thing they still struggle [...]
Unboxing Viral marketing
Posted by Daniel on August 21, 2008
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I just entered Google Video to find a particular video, but at the first page they “advertised” this video: A great example of cleaver and good executed viral marketing. They play on the notion of Unboxing. A web phenomenon growing every year, were regular people document they open the box of… whatever they’ve bought. Gaming [...]