Monthly Archives: January 2011

Apps “locking” in customers

Apps have become a common expression after the success of iPhone/iPod application system. Its become huge business on Apple devices and Google Android Marketplace. Recently Apple logged over 10 billion downloads through the App Store. Sure, lots of Apps are free, but the numbers are interesting.

What I find more interesting is how the apps really create its own echo system for both Apple and Google. Their own digital download channels, which they own and operate. And Apple owns both the Hardware, Sales/Distribution Channels, Software, and get 30% of all the revenue generated by sold Apps.

From a customer perspective its interesting to see how this affect which device (system) we choose. For example, I am a big Apple fan, owning an iPad, iPod, iPhone and an iMac. I purchase and download new apps all the time. Mostly games, and between 1 – 5 dollars. And now when I have invested so much money in apps through Apples system, I am very unlikely to change to the Google system, cause I would then have to purchase all the apps again. Even if the apps isn’t that expensive, I still have invested quite a lot of money in Apple Apps.

In some way customers is making a bigger decisions now when they have to purchase mobile devices. The Apps will be a heavier factor in the choice of which system to pick.  Its interesting because Apps really adds value to the system and devices, so its in the interest of both Google and Apple to get the latest and best apps to their platform.

Best of 2010

Now 2010 have come to an end, and its time to summarize 2010 when it comes to Games, movies and music. I am quite happy with 2010 in some areas, less in some.

Games:

  • Castlevania: Lords of Shadow
  • God of War 3
  • Mass Effect 2
  • Starcraft 2 Wings of Liberty
  • Vanquish
  • Bayonetta
  • Darksiders

Comment: Like last year the favourite was a game that came and took me by surprise. God of War 3 was excellent, but Castlevania Lords of Shadows just came and took my breath away. Therefore Castlevania, like Batman last year, is the game of the year for me. Mass Effect 2 was way better than the first one, and I really enjoyed it. StarCraft 2 was better than expected for me, had a blast with the biggest PC title of the year. Both Vanquish and Bayonetta, both from the same studio, just came and was really fun and excellent.

Music:

  • Equilibrium – Rekreatur
  • Heaven Shall Burn – Invictus
  • Swedish House Mafia – Unit One
  • Parkway Drive – Deep Blue
  • Raunchy – A Discord Electric

Comment: Here we find a couple of surprises as well! First the release of a new Equilibrium album, which just appeared! If not as classic as the last album its definitely the most played this year. Heaven Shall Burn also just released a new album, and man what energy! Then we have Swedish House Mafia… House music. After our Ibiza vacation were there were SHM merchandise all over the place and getting back to Sweden their were everywhere.

Movies:

  • Inception
  • The Social Network
  • Harry Potter and the Deathly Hallows: Part 1
  • Machete
  • The A-Team

Comment: Not a very impressive year when it comes to movies. Don’t really recall any extraordinary movies, but hope for the end of Harry Potter next year.

2010 for me have been quite much about work and traveling. E3, GamesCom and Game Developers Conference in San Francisco. It seems 2011 won’t be less work though. I am very excited what 2011 have to offer. The big thing I look forward to is for Anna to move here (Stockholm) and we will move to a bigger apartment, hopefully.

Also, one of the big thing for me in 2010 is how my interested in Stocks and the Finance world really have increased. I started already in 2009, but this year its starts to become even more important. All the money I save I try to invest in a smart way in stocks. Following the stock market is also a way for me to learn about corporation, business ideas and generally how business works. Hope for better investments in 2011!