One of the two biggest websites online (the ohter being Facebook), Google have joined the fight against piracy. With tons of torrent and other piracy sites, they will of cause be listed in Google. This will probably be (as with most businesses online) the main source of new customers/users. And if you cut this source of new user, you might hit the pirates just right. So Google now works at making it easier for content and copy rights owners to “delist” piracy sites. This will probably quite a mighty blow toward the pirates. But at the same time you could question the sort of Openness philosophy Google have about listing everything online. The power of Google on the internet is needed to be discussed in details. So who better to make it harder than those guys? It will be interesting to follow up and see if it have made an effect.
But you can divide piracy into two categories, content ripping and distribution. Pirate Bay for example is only a distribution network enabling content rippers ( the ones who get hold of content to distribute). They don’t host or hold any files. Both categories are equally problems, but they enable each other. A simple concept. You have to have good content to attract more customers/users, but at the same time massive amounts of customers/users make it attractive to distribute into. You have to kill both content ripping and distribution to really crash piracy. Googles action will limit sending new users to the torrent/piracy sites. Not prevent the content from being ripped. But its a step in the right direction.
More details about the new changes go to the Google Public Policy Blog.