Buyology Truth and lies about why we buy
This is a book, basically about selling! But its also a very interested basic psychological analyse on how our brain works on a deeper level. I never imagened that I would get such a nice look into the human brain by reading a book about Branding and Selling. How we can say one thing that is rational. but our subconscious mind tell a different story.
With countless examples Martin Lindstrom proves and describes the result for the brain scan he conducted to write this book. He proves some good points on how marketing have worked, works and probably will work in the future. With even better ways of reaching into our brains. Some parts scary, some really smart. It made me really start to think how to reach people on a deeper level. How we associate this while not even thinking about the connection.