Today at work we discussed the news that the new music-streaming service Spotify start selling music. Which made us discussed how market territories have changes due to the internet. Still in the music, film and game industries the different countrys (territories) matters. Something I work with everyday when a the rights to distribute a game can belong to different publisher depending on territores. Europe, America or some other countries mostly. For pysical products this is understandelbe. But for us who sell digital prodocts and have no technical limitations, only ownership rights. It should make things easier for us, but unfortunatly it doesn’t.
Todays digitally territories instead are Facebook, mySpace, Twitter and other social media. The boundaries have transerfed to the digital space and its emerging new markets. Segmentation and demographic for marketers have moved to the digital space where sites, interest and new belonging are the interesting factors. Its more who you are and what you do online thats interetsting than where you live and your exact age or gener. On the web, we be our real self, and find new interest dispite old preconceptions.
Completely agree, it’s just a new world order really, where old rules don’t apply, well not all of them!!
Extremly annoying how these territory rules still apply, as a swede living in Ireland atm it’s really irritating to not be able to enjoy the same music as my swedish friends when using Spotify. Having a friend telling you to listen to X band or X song just to realise it’s not available in the country your in is really frustrating. Hopefully they will be a mere memory in the near future.