Just finished reading Seth Godins book, Meatball Sundae and got many great ideas and insights. With all the projects and development I have at work, reading this book right now just spawned many great thoughts and enhanced my current ideas for our different project at work and our tactics and philosophy.
Seth Godin - Meatball Sundae
The big thing that struck me from this book was the focus on how organizations and companies NEED to adapt to the new Marketing trends and concept. Instead of looking for ways to utilize the new marketing tools like Twitter, YouTube and Google, take the opposite approach. If you want to leverage the power of all those new tools and trends, you need to change and adapt the organization, not just trying to use the tools, with the old Marketing thinking.
You can’t just use the new tools the same way you used the old. Old marketers need to go back to school, learn to think in a different way. All the trends Seth presents are really spot on with todays developed market and society. Not that every business and company need to use all trends, they open up many new options that reflects how we use and live with the new connected media, on a deeper level. And how the market still holds open spots, and thou we have seen many developments. And there much more to come I believe.
The best thing is how all the new ideas and thoughts in my mind are things I can adapt and work with right now, in this moment in my working life. And thats a strong power. It something to read a book and get inspired, but its even better if you can translate those ideas and thoughts on your business in the moment. It spawns even more ideas. New knowledge and inspiration is perishable!
Now Ill start on his latest book, Tribe.