One of the biggest news (or farytales for those who prefer) here in Sweden right now is the upcoming wedding between our royal princess Victoria and her fiancé Daniel. Most of the Swedish people were very delited to hear the engagement, thou I have to say i really don’t care that much. I was mostly annyod cause it took to much media space. According to me the royal family get to much media attention the rest of the time, but now they get even more. So next year there will be a big wedding, and discussions have already began to fire up.
Just a week after the wedding was announced the King Karl Gustav, wrote a letter to the state, asking for money to finance the wedding. This made many Swedish heads spin! The royal family already have a big fortune, and with regards to the latest finance problem in the world and Sweden were many many people have lost their jobs, this is a real insult. And it have began a debate whether the peopel should pay for their wedding, or them self.
Many of those who are for the state playing, argue over the PR value and exposure this is for Sweden as a country. How this will result in extra income from tourism, media and export industry. I’m not that convinced. I only think this is big in Sweden, and why should other countries bother with our small royal house? Also, in our neighbouring states the royal weddings were paid for with there own money, so why shouldn’t our do the same? I joined a Facebook group for those who don’t care about the wedding, and also don’t want to pay for the wedding, and the number of member today is about 43 000!
Many Swedes believe its important with a royal family. Obviously I don’t! I stongly believe we should change the structure, and make the royal family into a registered company! Let people who care for them, buy shares. Also the family have to think and work more like a real business. Instead of just getting money for the state and other more diffuse incomes, they have to work like the rest of us. For example, instead of just getting money for the wedding, Victoria and the King should think as an real Entrepreneur. Call in a entrepreneur consultant that can help them to find new ways to finance the wedding.
If they truly would like to promote Sweden and all our good companies, they should look to attract sponsors! Volvo could sponsor the transportation, TV4 pay to send the event on tv and get the rights to sell it worldwide, ICA can provide the food and H&M could do a special Royal wedding cloth collection! There are endless openings to do smart collaborations and sponsor deals to fund the wedding. Sad that the royal family can come out of their shell and start thinking business wise.
"They begin to become costy!"
True that! Viva la republic! I like the idea with a sponsored wedding, sponsored anything that family do actually. We might get some more tourism and maybe even some people in other countries might write about it in their blogs (most likely the only international kind of media that might care at all) but I really doubt it would cover the costs of a royal wedding. I like that we have a monarchy, cute little family being the face of Sweden next to our beautiful blondes, but if we can make them more cost effecient we should. You should mail you ideas to them