I just can’t stop laughing at this TV clip from BBC. What better to really muck the corniness of TV advertisements, then a bitter grumpy British dude? The funny thing is I have the same view about traditional advertising as him, in general. Often commercials and ads in magazines and on town have the purpose to create a image and/or message in the head of the consumers/receivers. Famous big luxurious brands often play on the notion that if you buy their products or just something from that brand you will get the feeling portrayed in the ads. They strive to build a feeling around their products and brands. And many times that feeling is just a fake reality. Marketers and advertising people are good at painting a image of their products and brands with no reality connections. Those people and media are truly masters at “deceiving” regular people.
How actors in the ads act isn’t usually resembling how regular people behave. If you view them from the right perspective they really appear corny as hell!