This weekend Blizzard finally announced Diablo 3. Its one of the big news in the game community now. One effect have been a sales boost for the sequel 8-year old game Diablo 2. Another more unexpected consequence is the creation of a petition were over 2000 fans have signed against the art choices and directions presented so far. It seems many fans of the series find, especially the new more colorful look go against the old darker more Gothic tone.
Fascinating to see how some fans react when a company finally announce a new much awaited game. At the same time it proves how emotional attached real fans can become. Also, today people have new ways to connect and communicate with the creator of their soon to be experience. People are nowadays more used to have a saying, but also to contribute and feel like a part of the development process. Blizzards magnitude in the game industry probably result in many love-hate relationships towards the company. Its only natural, the bigger you get the higher expectations from fans/costumers.

Still, people will never be happy. But a petition? It only shows fans affection for the series. How many other products/brands/series have a strong fanbase who start complaining in this way before the product even is finished? There is something special with us gamers!