After the decline for Apple Steve Jobs returned to save his former successful computer company. And he did it with music (iPod), newly designed computers (iMac, iBook) and now most recently the mobile market (iPhone). A feared at the same time worshiped CEO and boss over a company that have truly risen from the ashes thanks mostly to one man. At the same time, a man which doesn’t really follow the ever changing digital world of “open-source” mentality. As one of the few big companies ignoring business and industry trends and still practice the old ways. Locked platforms and a almost scary dictatorship over all its development and innovation. Steve Jobs doesn’t care if it can’t be done, get him someone who can! Steve Jobs is Apple, impersonated!
How Apple Got Everything Right By Doing Everything Wrong
Jobs’ fabled attitude toward parking reflects his approach to business: For him, the regular rules do not apply. Everybody is familiar with Google’s famous catchphrase, “Don’t be evil.” It has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that — proponents say — are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods.
It’s ironic, then, that one of the Valley’s most successful companies ignored all of these tenets.
– Wired MAGAZINE: 16.04
But this comes with a price… Despite the recent years success for Apple and record profit, the Apple stock have fallen! And the business analysts believe its a result from a maybe-sick Steve. His already beaten cancer, but his last keynote recently people though he looked sick and tired. Steve Job (the Brand) almost seems to be bigger than Apple itself. He is the driving force behind the company’s success, and what would happen if he steps aside? Those who worked with and under him says he can truly be the devil himself, but still they worship him!
I don’t think there are many company’s with a CEO compared to Apple and Steve Jobs. Were the company probably would go under if he left, and his totally irreplaceable. Were the CEO brand is almost as strong as the company’s and its products.