This last week, Blizzards really been stearing up the game community. On their websites front page they’ve uploaded a new background every day, each new day revealing just a little bit more. Blizzard said they will unveil something new at Blizzard Worldwide Invitational in Paris. They’ve hinted at the possibility for a new title to be announced, and this have made the whole gaming community speculation what that could be. And now its out, Diablo 3!
They truly succeed to create a great buzz for this announcement. Much thanks to their reputation as one (if not thee biggest) game developers in the world. With only 3 big franchise to talk about, every game they release becomes a blockbuster game, with fans who continue to play the games years and years after its initial release. A excellent example is how Starcraft is the biggest game in Korea, especially at a professional level. And with the success of World of Warcraft… “when Blizzard speaks, the world listens!”.
I really enjoy when companies make something special around their announcement. One of my favourites are Apple and their “This is the new xxxx, and it will be available…. TODAY!”. But then again, this approach usually just work for already big companies with a successful back-catalogued. And Blizzard really made me excited this week about their new announcement. I’m a old Diablo fan, so its extra fun. But had it been a game I’m not perticular into like World of Warcraft, I still would had enjoyed the teasing and way they build a buzz.
Day 1
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Day 3
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Day 6