Microsoft CEO Steve Ballmer give his view on the future of digital online advertising and how we users will operate. I found it over at Search Engine Watch blog, and I can agree with their sceptically of Ballmers statement. Some of the things he talk about is already happening and he seems very cocky about Microsofts position in the digital space and their war agaist Google. Historically Google have picked up employers from Microsoft. Where Microsoft is viewed as a old traditional company with strict and tight hierarchy, hated by many users and Google as a good company with their motto: Don’t Do Evil.
To believe people will totally abandon paper and get everything electronically is a bit naive. Especially something like books I think still work best in the classical paper form.