In an article over at AdvertisingAge, they speculate what the next step after Web 2.0 could be. Even how unclear what Web 2.0 really is, now the speculations have begun with the next step, Web 3.0. This vaguely expression stands for many things, one AdvertisingAge points to is the aggregation of news content.
If Web 2.0 was about services or technology to enable the creation of content, the next version must be how to spread and aggregate them. Instead of “content is king”, its all about great services. Advanced services that filter all the content, and maybe allow the users and readers to decide which news and sources. A combination of Newser.com and Digg, perhaps? The basic foundations of the internet can enable news to really be social. People get to decide which news they wanna read and then discuss them.
The next question at hand is whether its morally right to “steal” others content and present them for free. How this will threatened regular news corporations be or not to be. They already have problem, competing with the flow of self produced and free news and story’s from engaged driven people and bloggers. How do you compete with free? Especially when the these sources in some sense is considered more authentic and true, in comparison with paid media.
I’m all in favour for the open architecture and democratization the internet stands for. And how free forces threaten the big corporation which forces the professional journalist to evolve. Just a small piece of me fear how certain people with power will try to use this new era to gain more control or misguide society. One can only hope that “digital” people will do what they have done so far, work to spread the truth!
