It seems to be a decrease in the Search Market right now. According to the Swedish newspaper Dagens Nyheter, the Google stock have fallen lately and one reason could be a decline in Sponsored Ads clicks. Adwords, the program to manage ones Sponsored Ads is the money making machine which built Googles whole economy. Yahoo! have their verison for the Yahoo! search engine, called simply Yahoo! Search Marketing. I work on a daily basics with these, and is very interested in how these new medium shape and change old dusty business models.
And then the American economy have trouble, like now, people hesitate to click on Ads. Those usually focus on shopping, and naturally revenue will decrease for the Search engines. The search business as very other will have its ups and downs, nothing strange with that. People just increase searching, but maybe not for shopping when peoples wallets aren’t filled.
Another interesting article at Swedish IDG, they talk about how Search Marketing is a necessity for all businesses and how the web is the most important medium for marketers. Well… whats the news? Doesn’t everybody know this!? What interested me tho was the discussion about the different companies offering search optimization and marketing services. Yes, these companies have a lot of experience and knowledge, but the most basic foundation one can learn by them self. Many companies that ofter, especially optimizations services, I wouldn’t trust. I think the future is to hire someone permanently or educate an employee. Do it your self, and don’t hire a expensive third part, not when there still so many jokers out there.
The search engines are one of the most important mediums and channels for the future. Its better to do it your self so you have full control!