Seminar Program

Global Trends and the Business of Music: An Optimistic Outlook

Swedish Music Seminar
Union Square Ballroom
27 Union Square West, New York City
October 18, 2007, 12 – 6 pm

Preliminary program: Check back for updates!

11:30 am – Reception and Registration
12:00 pm – Welcome and Opening Remarks
12:05 pm – A Word From Our Moderator
                     Fred Bronson, Billboard Magazine

12:10 – 1:00 pm
Panel I: Business Focus – The New Industry Structure

• Trends in today’s music business environment
• The new power balance between publisher and label
• Old-school record companies vs. new models
• What are the challenges?
• Is Sweden leading the new model?
• Presentation of cases and examples

Panelists:
Anders Hjelmtorp
Catherine Moore
Anders Johansson

1:00 – 2:00 pm
Panel II: Where Are the Revenues?

• How do American revenues get to Swedish music?
• Where is the money to be made?
• License from Sweden and license to Sweden
• Digital distribution: Does geography still matter? 
• What does Sweden offer that the majors don’t?
• Who are the key players among the indie labels?

Panelists:
Ben Tischker
Brian Long

 

2:10 – 3:00 pm
Panel III: The Brand in a Band

• Benefits of associating your music with a brand?
• How is this being done and is this a longlasting trend?
• What’s unique about the Swedish brands?
• Presentation of some of the big success stories

Panelists:
Thaddeus Rudd
Patrik Larsson
Michael Paoletta
Larry Pecorella

3:10 – 4:00 pm
Panel IV: Marketing Music in 2007

• The outlets on the web
• The power of grassroots media
• Which are the most effective viral tools?
• What are the results and reactions so far? 
• What are the success stories from Sweden vs US?

Panelists:
Kristofer Kebbon
Patrik Larsson
Anders Johansson
Zaby Curry

4:10 – 5:30 pm
Panel V: For the Love of Music –
Keeping Optimism Alive in the Current Climate

• Today’s industry mood: What is going on?
• Reality check: Why should we talk about optimism?
• What makes the Swedish scene tick?
• Who wins and who loses in today’s music market?
• Is it harder or easier to succeed as an artist today?
• Is Sweden more prone to a music industry crash than other countries/markets?

Panelists:
Martin Gelin
Michael Endelman
Rich McLaughlin
TBA

5:40 pm
Summary and Concluding Remarks
Anders Hjelmtorp, Export Music Sweden

We also had an exhibitionbooth at CMJ PUK House and promoted Swedish music hard:

Swedish showcases by Sahara Hotnights (Bowery Ballroom) and Anna Ternheim (Day Stage + Living Room):